Tasks: - corporate style development for the owned brands; - branded packaging development and implementation; - preparation of internal and external e-mails, terms of reference for banners and product leaflets; - creating and updating product catalogues, corporate regulations development in order to properly work with catalogues, POS-materials and souvenirs; - presentation materials preparation for sales department and corporate training center; - event management (in terms of stand design, presentation materials preparation, key visual creation, souvenirs and general assistance to event-managers on site); - image and product video content creation; - preparation of terms and hypothesis for qualitative and quantitative research. Achievements: - new corporate style with colour coding development and implementation for the owned brands; - development and mass production of the new packaging style for one of the owned brands; - development and mass production of the necessary set of POS-materials, presentations and video content for the owned brands and the events held by the company; - new equipment demo-zone for the central office in Moscow and sales-kits for the sales mangers; - quotation system development for sending catalogues and souvenirs to the branch offices; - educational project development and implementation for strategic partners.

Marketing consulting (low-code platform and more)

About the company: ITSSupport (ITS brand) in the subsidiary of POLATI company. It specializes in research and development of the products for automation and digitalization in construction and manufacturing industries. ITS product portfolio is as follows: - ERP-system; - mobile app; - wearable device (smart watch). ITSSupport is included into the government register of Russian IT companies (registration number 12555 / 22.10.2020). ITS ERP-system is included into the register of authorized software by Ministry of Digital Development, Communications and Mass Media of the Russian Federation (registration number 13927 / 14.06.2022). Had to leave the company due to massive job cuts. Tasks: - naming (ITS / Industry Transformation Solutions); - brand platform and identity development; - temporary landing page development for smart watch https://cps-lab.com/ - temporary landing page development for ERP-system and mobile app https://it-solutions.pro/ - official web site development (finished the Russian and English versions’ design, prepared the technical specification for programming, the site will be available at https://it-solutions.pro/) - marketing-kit development (RU/ENG versions, general concept, design, texts, printing); - general and targeted presentations and commercial offers (RU/ENG versions); - work on the Russian and English versions of case-book for products; - Product book and Sales book preparation; - photo- and graphical materials preparation; - branded video content production; - work on the materials for publications in social networks and other channels, copywriting; - branded souvenirs pack preparation; - daily work with sales department (product training and preparation for the events); - help colleagues with different POLATI tasks not related to ITS brand. Achievements: - created the new IT brand (including the brand platform and identity); - prepared all the necessary marketing material for the brand (physically printed marketing-kits, etc.); - working closely with sales department managed to get the interest in products from potential customers.

Marketing consulting (sinks made from natural stone and more)

Had to leave the company due to COVID-19 situation causing job cuts. Tasks: - assortment management (toys for 5-12 y.o. boys); - brands’ strategy development and implementation; - new products and market analysis; - pricing; - media planning, concepts for ads development; - trade marketing activities; - budgeting; - risk and economic effectiveness analysis; - sales analysis; - training and product manuals development, sales force training; - gaming mechanics development for the national offline event for kids, the event was planned to be promoted widely in the Internet and on national TV channels.

Tasks: - assortment management; - new products development; - pricing; - control over new products’ production process; - media planning; - trade marketing activities; - purchasing planning; - risk and economic effectiveness analysis; - sales analysis and margin level control; - work with target audience (including SMM); - web sites development/updates. Achievements: - sales volumes record in the key product category; - successful products’ launch in new market segments; - purchasing costs reduction; - launched the development process for new style of packaging.

Tasks: - assortment management; - brands’ strategy development and implementation; - new products development; - pricing; - control over new products’’ development process; - naming with phonosemantic principles implementation; - media planning, concepts for ads development, report and control system implementation; - trade marketing activities; - production planning; - budgeting (marketing activities, sales margin and cost-effectiveness); - risk and economic effectiveness analysis; - sales analysis; - work with the target audience (including SMM); - training and product manuals development, sales force training; - websites development. Achievements: - target sales plan achievement (20-30% annual growth depending on the product); - successful products’ launch in new market segments; - 20%-60% (depending on the particular product) production cost optimization. "Fast and effective start" diploma in 2017.

Tasks: - corporate brand strategy development; - forming and preparing the team for strategy implementation; - intra-firm marketing. Achievements: - developed a corporate brand strategy and launched the process of its implementation; - new website development plan (some confirmed layouts enclosed below in the portfolio section); - textual and graphical content creation; - successful corporate event (in partnership with the event-agency). Then the project passed to commercial director for further implementation. Thought I see that they still use the old website version.

Tasks: - constant search for competitive food industry equipment suppliers; - search for new products and markets; - media planning, concepts for ads development; - sales force training; - commercial offers preparation for sales managers; - pricing for existing and new product lines; - market and supplier analysis; - daily communication with European and Asian suppliers; - planning (marketing activities); - budgeting (marketing activities and sales margin). Achievements: - Developed and successfully implemented new markets and segments strategy (fish processing and detergents markets); - new website development; - target sales plan achievement (15%).

Tasks: - brand’s strategy development and implementation; - assortment management; - work with the target audience (including SMM); - new product lines and pricing development; - media planning, concepts for ads development, report and control system implementation, work with outsourcing; - blog materials translation, copywriting and re-writing; - daily communication with European and Asian suppliers; - planning (marketing activities and production); - budgeting (marketing activities sales margin and purchasing). Achievements: - client service standard development and implementation; - sales and claims departments business-processes optimization; - 20-30% annual sales volumes growth; - improved brand awareness (3 times growth of active social media subscribers from 1 500 up to 5 000 without any significant investment); - loyal brand community development; - achieved target brand positioning; - brand and product became more competitive on the market.

Tasks: - brands’ strategy development and implementation; - assortment management; - the constant search for competitive bicycles, accessories, and parts suppliers; - corporate presentations during Russian and international exhibitions; - negotiation with existing and potential partners; - new product lines and pricing development; - naming with phonosemantic principles implementation; - media planning, concepts for ads development, report and control system implementation, work with outsourcing; - websites development; - work with the target audience (including SMM); - sports marketing; - blog materials translation, copywriting and re-writing; - daily communication with European and Asian suppliers; - planning (marketing activities and product purchases); - budgeting (marketing activities sales margin and purchasing). Achievements: - wholesale on-line trade system development (Trade-Star.org), innovation for the market; - wholesale network development from scratch (it was purely retail company before they hired me); - new brands launch on the Russian market: Commencal, Alpinestars, Silverback. And successful Orbea brand relaunch; - marketing management principles implementation. - target sales plan achievement (30-35% per year). - achieved target brand positioning with a loyal audience.

Management, Marketing

Humanitarian faculty, Translation and Translation Studies